MODERN WOMEN SURVIVAL KIT BRANDING

The pourpose of this project was to develop an idea and design the graphic and branding identity for a Survival Kit.  

My priority was to create an original and unexpected design as well as a topic that had a social impact. 

As a women, I've always felt that we need to learn how to celebrate out gender, while also brining awareness and breaking barriers. 

That's why I created a Modern Women Survival Kit.

With the word 'celebration' in mind, I created a box in the shape of a tampon.  Women often feel ashamed of their periods, the subject itself it's still an enormous taboo in our society. I felt like celebrating this important aspect of womanhood. 

PACKAGING

Wrapped around the tampon box, an infographic explaining the items featured in the box, and a brief description of why they are important and the following product description:

What do 21st century women need? Besides respect, equality and admiration. They need to not be disturbed by any obstacles in their mission to take over the entire world. This kit is a helping hand to all females who have to time to waste and always need to be reminded that they are powerful, awesome human beings.

After all, us ladies must thrive to survive.

SELF BREAST EXAM CARD

TABLE TENT

TABLE MAT